The Growing Popularity of Water Softeners
Hard water is an often overlooked issue, and installers can help consumers by discussing it with them. Water softeners
are an effective yet affordable solution to virtually all of the problems caused by hard water.
The global water softener market was valued at $2,051 million in 2017
and is on track to reach $3,570 million by 2025 - and for good reason.
Those who have already installed them are reaping the benefits of cheaper bills, longer-lasting appliances, and better-tasting tap water. Consumers dealing with limescale problems often find that installing a water softener can help remove any existing scale.
When discussing water softeners with customers, installers should recommend efficient models to save consumers as much money as possible. Monarch water softeners
are widely renowned for their efficiency, although any water softener with opti-brining technology
will only regenerate the water when required. Opti-brining models can save around 15% on salt usage, and use between 30-40% less water than models without opti-brining.
Fortunately, modern water softeners are extremely compact and compatible with virtually any household. They are typically fitted under sinks, and newer models are fairly easy to fit. Look out for ‘Rapid-Fit’ to find models that are a doddle to install.
Water Softeners: A Long-term Solution
Consumers are savvier than ever, and most people worried about future spending are typically willing to pay more now to decrease costs later. They realise that efficient, sustainable equipment can pay for itself in the long run, so introducing customers to solutions that provide both financial and environmental benefit will certainly pique their interest.
Aside from the long-term economic, environmental, and longevity benefits we’ve spoken about so far, it’s worth discussing the positive lifestyle changes water softeners can provide to households.
As the name suggests, water softeners - well, soften the water. Most people with soft water appreciate the effects it can have on a household, including:
Better washing machine & dishwasher results - water softeners improve washing machine effectiveness to promote luxurious-feeling clothes and fabrics. Dishwashers provide sparkling-clean dishes and glasses every time.
Tastier drinking water - soft water tastes much cleaner and purer than hard water. People who regularly drink bottled water find that soft water tastes just as good.
Better showers - soft water results in silky-smooth showers, and can be great for sensitive skin and skin conditions such as eczema. It also leaves hair feeling much softer after washing.